Music promotion companies are great for bands who have a little bit of a marketing budget. You can get more fans and more success without having to spend hours and hours every day in front of the computer spamming the social networks and record companies.
What’s the point of making one if no one will see it? Your best bet is YouTube, of course. Although with the broadest reach, upload your videos to other video-sharing sites as well. When it comes to music promotion and selling your songs, getting greedy with video-sharing is not frowned upon.
Promo Tip #46 Have star quality, but don’t be a big-head. Let people know you are professional and have the ability to be a long lasting star in this business.
Promo Tip #48 Have a press kit ready to send out or email. Have it neatly organized with a brief bio, a short description (about 30 words or less) on what you sound like, full length bio, quality photos, music samples, current press releases and quality newsworthy items, song lyrics, radio airplay and chart position information, and detailed contact information.
Promo Tip #45 Have a CD, digital download and other merchandise for sale. Generate some sales so you have something to invest in other areas of your marketing effort.
The band OK Go is a viral video success story. They’ve done it multiple times on YouTube with millions of hits. Now do it on Instagram. Your photos should reflect the personality of your band and it should have an interesting concept as well. Time to crank out the creativity and get noticed for it!
The key to being systematic is organization. Keep a note of all the sites you use to promote your music, a brief description of what they do and how much it costs. Try to get into the practice of monitoring all of them regularly. Take note of which sites are getting better results than others and focus your efforts accordingly. You might pay for minimal promotion on one website, while another gets you loads of listeners for free. Naturally you’ll want to put more effort into updating the sites that are getting better results.
Take advantage of the power that you can now control and get your music heard. Once you realize the strength of adding plays and views make sure to use it to you artist and bands advantage. It worth noting that any good music marketing and promotion campaign must be consistent in order to be effective.